Metryx

Case Studies

Outcomes, not slideware

A selection of recent engagements. Each summary frames the challenge, the outcome and the executive impact — open the full engagement summary for the complete story.

Delivery principle

“We don't measure ourselves on dashboards shipped. We measure ourselves on the decisions our clients now make differently.”
Case 01Mercedes-Benz Vans UK — OEM

Transforming insight and decision-making at Mercedes-Benz UK

A modern, governed data and analytics platform built around the business — replacing legacy reporting with 150+ Power BI report pages across sales, after-sales, finance and marketing, delivered in twelve weeks.

United Kingdom

Business challenge
With growing demand for faster, more reliable insight, there was an urgent need for a modern data platform to replace legacy reporting and bring information together on Microsoft technology. The business needed a connected analytics environment that improved data quality, strengthened governance and made reliable insight available when and where it was needed.
Outcome
Mercedes-Benz Vans UK now has a shared analytics foundation supporting strategic, tactical and operational decisions. Automated daily, weekly and monthly reporting reduces preparation effort, with estimated savings of thousands of hours. Self-service reporting makes information available when teams need it — including analysis that previously required a separate exercise.
Executive impact
A single source of truth, reducing conflicting views of performance. Faster decisions across the business, with reporting tailored to each audience helping teams move from understanding performance to taking action.
Read full engagement summary
Case 02Rygor Group — Multi-Franchise CV, Plant & Conversion

From manual reporting to near-live performance insight at Rygor Group

AutoMetryx Analytics connects DMS data with automated Sales, Workshop, Parts and Financial reporting, giving senior leaders and site managers tailored insight for daily operations and strategic business steering.

United Kingdom

Business challenge
Rygor needed to turn the information held within its DMS environment into accessible, consistent insight across the group. Manual reporting provided snapshots of performance at particular moments. The business needed a more current view to help managers identify emerging issues, understand performance across sites and steer the business with greater confidence.
Outcome
Rygor now uses AutoMetryx Analytics to access an automated, current view of performance in place of manually assembled, point-in-time reports. The AutoMetryx data engine provides the shared data layer and business logic behind the platform, giving managers a consistent basis for understanding performance. Tailored dashboards make that insight accessible at both group and site level. Automated processing reduces repeated extraction and consolidation, up-to-date reporting helps managers respond as performance develops, and shared logic supports comparable reporting across the group.
Executive impact
Senior management can now connect operational performance with strategic business direction, while site managers have the detail they need to manage daily activity. AutoMetryx provides a shared view of the business that supports decisions at every level — from identifying where action is needed today to understanding where the group should focus next.
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Case 03NFDA — Industry Body

Turning dealer sentiment into industry insight

Metryx transformed the NFDA’s twice-yearly Dealer Attitude Survey into an audience-focused publication, combining visual storyboards, redesigned reporting and dedicated brand summaries.

United Kingdom

Business challenge
Although the survey contained valuable information, its presentation had changed little over time. Basic charts and detailed tables placed much of the responsibility for identifying themes, interpreting changes and drawing conclusions on the reader. The NFDA wanted a modern, accessible publication that brought the findings to life and strengthened the survey’s value as an industry resource.
Outcome
The Dealer Attitude Survey was relaunched as a clearer, more accessible publication, giving readers multiple ways to understand its findings. Feedback from the NFDA and wider stakeholder groups highlighted ease of use and clear, actionable insight. Automotive media also used the redesigned visuals directly in their coverage, demonstrating their usefulness beyond the report itself.
Executive impact
Dealers and manufacturers can more readily identify the findings relevant to their franchise relationships. The NFDA has clearer material to communicate the concerns of its members, while the press can draw on accessible themes and publication-ready visuals. The transformation gives an established twice-yearly survey a stronger voice—making its findings easier to understand, communicate and act upon.
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Case 04Harris & Partners — Financial Services

Connecting marketing spend to customer lifetime value

AutoMetryx connects CRM, case management, Meta and Google PPC data to help Harris & Partners understand the return on its annual marketing investment—from customer acquisition through to retention and lifetime value.

Canada

Business challenge
Harris & Partners needed to understand which marketing activity acquired valuable customers and where its budget could work harder. Platform-reported conversions provided only part of the picture. The business needed to see which sources, campaigns and keywords translated into customers, how those customers were retained and the value they generated over time. Those insights were important to both immediate allocation decisions and longer-term growth.
Outcome
Harris & Partners now has a connected performance management environment linking marketing investment with customer acquisition, retention and lifetime value. Teams can evaluate advertising performance against the customer outcomes recorded within the business, alongside the metrics reported by advertising platforms. This provides a more complete basis for understanding ROI and identifying where marketing investment delivers value. Key benefits: clearer acquisition ROI, with marketing spend connected to actual customer acquisition and value; better-informed budget allocation, comparing sources, campaigns and keywords against commercial outcomes; visibility beyond the initial conversion through retention and lifetime value; and a shared performance picture across systems.
Executive impact
Harris & Partners can now assess its marketing investment through both acquisition performance and the longer-term value of the customers it attracts. AutoMetryx provides a consistent basis for deciding where to focus spend, which activity attracts valuable customers and how retention contributes to overall return.
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Case 05SellMyRide — US Automotive Marketplace

Connecting advertising spend to dealer sales across the US

Metryx supports high-growth US marketplace SellMyRide with AutoMetryx, connecting advertising and dealer DMS data to reveal campaign ROI, sales funnel performance and geographic opportunities—with AI-powered guidance for dealers.

United States

Automotive MarketplaceUnited StatesMarketing ROISales FunnelAI InsightAutoMetryx
Business challenge
Understanding marketing effectiveness required visibility beyond lead generation. Dealers needed to know which campaigns and keywords attracted customers who progressed to appointments and vehicle sales. They also needed to distinguish between acquisition problems and conversion problems. Generating more leads would not necessarily improve returns if opportunities were being lost during follow-up, appointment booking or progression to a sale. The objective was to improve both advertising spend allocation and the efficiency of converting demand into sales as SellMyRide scaled its US marketplace.
Outcome
Dealers can now use AutoMetryx to assess advertising effectiveness and sales conversion within the same performance view. They can identify which marketing activity generates leads and sales, examine where prospects drop out of the funnel and explore geographic differences in demand and conversion. AI summaries make the findings easier to interpret, drawing attention to issues that warrant action and expressing funnel underperformance in terms of its estimated potential sales value.
Executive impact
SellMyRide gives its US dealer network a clearer basis for improving the return on the demand it generates. AutoMetryx connects decisions about where to spend with decisions about how to convert—helping dealers focus on both the quality of incoming opportunities and the effectiveness of their sales process. For a rapidly scaling marketplace, this creates a consistent way to make dealer performance insight accessible across its growing network.
Read full engagement summary

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